Beauty filter Ī photograph of Wikipedia co-founder Jimmy Wales before and after applying Facetune filters. The Coachella filter released April 2016 was a popular early augmented reality filter. Some of the early lenses available on Snapchat at the time were Heart Eyes, Terminator, Puke Rainbows, Old, Scary, Rage Face, Heart Avalanche. In September 2015, Snapchat acquired Looksery and released a feature called "lenses," animated filters using facial recognition technology. In 2014, Snapchat started releasing sponsored filters to monetize the participatory use of the application. Īn update in 2014 allowed users to adjust the intensity of the filters as well as fine-tune other aspects of the image, features that had been available for years on applications such as VSCO and Litely. #NoFilter, a hashtag label to describe an image that had not been filtered, became popular around 2013. In September, 2011, the Instagram 2.0 update for the application introduced "live filters," which allowed the user to preview the effect of the filter while shooting with the application's camera. The American photographer Cole Rise was involved in the creation of the original filters for Instagram around 2010, designing several of them himself, including Sierra, Mayfair, Sutro, Amaro and Willow. It gave rise to a dramatic increase in selfies, which could be touched up with more flattering lighting effects with applications such as Instagram. In 2010, Apple introduced the iPhone 4-the first iPhone model with a front camera. History A photo collage of an original, unprocessed image (top left) modified with the 16 different filters available on Instagram in 2011. Social media filters-especially beauty filters-are often used to alter the appearance of selfies taken on smartphones or other similar devices. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. A photograph with two plush vegetables, before and after applying a filterįilters are appearance-altering digital image effects often used on social media. A selfie taken by a man using an "I love Wikipedia" social media camera filter.
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